Here is a thought from Elon Musk that I found while browsing Twitter. I’m going to rephrase it a little, but the idea is: when developing a new technology, initially target it as something luxurious for wealthy people. The point is that the new technology is not yet polished or optimized to be cost-effective. This will bring in some revenue and also make the technology appear prestigious in the eyes of people. Meanwhile, you can continue to refine the technology and bring down the cost. This is what happened with the Roadster, and this is what is happening with FSD.