I’ve got it: companies avoid using buzzwords because they are emotionally loaded and may repel people or give the wrong impression. I call what I do a metaverse, and people immediately Zuck! cryptocurrency! and so on, which has nothing to do with it. So I pivoted: “I am making better Roblox”, which is slightly better but still bad. I need to figure out how to sell my ideas in two words. How about “YouTube for games”?